Multi-brand Strategy

Multi-brand strategy 
did you know that popular Indian skin care brands are owned by a single parent company - Dr.Sheth’s, Aualogica, The Derma Co. and Mama Earth 
Well, this is known as a Multi-brand strategy because we as consumers love variety. We get bored using the same products, and different people have different budgets and preferences. So instead of making just one brand and hoping it works for everyone, companies create multiple brands to attract different customers—without losing business to competitors!

💚How does this help brands:

1️⃣ More market share – They can target budget-conscious buyers with one brand and luxury skincare lovers with another.


2️⃣ Less brand fatigue – When you feel like switching things up, you’re still buying from them

3️⃣ Higher customer retention – Whether you want natural skincare, dermatologist-backed formulas, or hydration-focused products, they’ve got something for you.