Domain Authority and Page Authority

DA stands for Domain Authority, and PA stands for Page Authority. These are scores given to websites and web pages to predict how well they might rank on search engines.

But here’s the thing—Google doesn’t use DA and PA as a ranking factor. These metrics were actually created by Moz, not Google. So, while they can give you an idea of a site’s strength, they’re not the final word on rankings.

But checking the scores for these two, will atleast let you know if you're in the right direction with your SEO strategy or not:

1️⃣ A higher DA means your website has strong backlinks and credibility

2️⃣ A higher PA means a particular page has a good chance of ranking well

These scores also help you compare websites—for example, if you're doing competitor analysis.

You may use these tools to check DA and PA of your wbesite - Moz’s Free Domain Analysis tool, Ahrefs, SEMrush, or Ubersuggest. Enter your website link, and you'll see the scores.