Bounce Rate of a Website

Bounce rate refers to the percentage of visitors who land on your website and leave without taking any action—no clicks, no scrolling, no additional page visits.

The ideal bounce rate varies by website type, but generally:

Under 40% ➝ Excellent—users are engaging with your site 💚

40-55% ➝ Average—still acceptable

Above 70% ➝ Potential issue—users may not be finding what they need ❤️

A high bounce rate can indicate poor user experience, slow load times, or irrelevant content. However, context matters—blogs and single-page landing sites often have naturally higher bounce rates, while e-commerce and service-based websites should aim for lower numbers.

Here are some ways you can reduce your bounce rate:

✅️ page load speed

✅️Ensure content matches user intent

✅️Add clear CTAs (Call-to-Actions)

✅️Enhance navigation and mobile-friendliness