3 Important Metrics to check the data for when auditing your Google Ads campaigns. If these metrics aren’t visible then you can always add them from ‘columns’.
1. Impression Share - is the overall percentage of impressions your ads received
2. Top Impression Share - the percentage of impressions your ads received among the top ads displayed on the search results page, typically above the fold.
3. Absolute Top Impression Share - the percentage of times your ad appeared in the first position on the search results page
Comments